Supplement Trends: Pills are So Yesterday
by Jay Bua on March 28, 2018
When you think of dietary supplement trends, you might immediately think of giant pills that no one really wants to try swallowing. But that’s not how supplements have to be. In fact, as we move into 2018, you can expect to start seeing fewer pills and more preferable alternatives—such as powdered supplements. Here’s why that is and other trends in supplement use you should be aware of.
You can learn even more on the subject of supplement trends here: Trends in Supplement Use—and What’s Ahead in 2018
Supplement Trends—The Numbers to Know
According to research by the //www.nutritionbusinessjournal.com/" target="_blank" rel="noopener">Nutrition Business Journal, 66 percent of supplements are in pill form, including capsules, soft gels, and pill packs. Some 34 percent of supplements are not pills, which means they come in the form of chewables, liquids, gummies, lollipops, dissolving tablets, shots, and powders.
So which of these non-pill forms is most popular of supplement trends among consumers? The answer is powder! This type of supplement makes up 37 percent of non-pill supplements. Gummies come in close second, as they make up 30 percent. All in all, non-pill supplements make up $13.3 billion of the $38.8 billion industry revolving around supplements. And that number is growing, thanks to a variety of reasons.
The Benefits of Powdered Supplements
Why powder? Many people don't like taking pills, so they are becoming less popular. People also associate pills with “big pharma,” which we all know doesn’t have a good reputation right now—especially among Millennials. Younger people don’t want to take anything that makes them think they’re putting unnatural chemicals in their body.
They want a more organic experience in which they just have to drink a beverage made of natural ingredients that will positively affect their health. Enter powdered supplements. You can add powder to any drink, or make a healthy smoothie with it mixed in. You can even add it to your favorite foods. Either way, it’s easier and more enjoyable than swallowing pills every day.
Additionally, powdered supplements have advantages many consumers aren’t even aware of. For example, your body can absorb them faster than pills, allowing you to start reaping the health benefits as quickly as possible. That’s why we made FitFormula’s Cal-EZ Calcium + D, to help people get the calcium they need, by way of a delivery method that’s fast, easy, and effective. It’s really no surprise that people are more interested in powder than the traditional pill—it’s both easier and more effective.
Planning to take calcium supplements? Read: Increasing the Absorption of Your Calcium Supplement
Supplements That Will Likely Grow in Popularity in 2018
We know supplement powder will continue to be popular in 2018. But what kinds of powder will be most in demand? Protein is more popular than ever, so expect people to be reaching for protein supplements a lot this year. After all, protein powder is pretty easy to mix into a smoothie, shake, juice or even food. Whether you’re trying to build muscle or lose weight, protein supplements may interest you. Note that plant protein in particular is now in demand, so look for this when possible.
Another type of supplement that will be popular this year includes probiotics. These are good bacteria that you actually want in your body. You can get probiotics from certain food, like yogurt, in order to ward off digestion problems, skin conditions, and colds. But you can also buy probiotic supplements, and the market for this is big and getting bigger.
Of course, you can buy supplements for nearly any nutrient you need, and consumers today are looking for those supplements in pure, powdered form. That’s why we developed FitFormula’s Calcium + Vitamin D in powdered form, and we’re also working on a flavored version of that product, along with an all natural powdered sleep formula.
Want to check out how easy and convenient powdered Calcium + D is, order today using code: FitFormula50!
Check out more facts to know about supplements: Dietary Supplements: 4 Things You Can Be Doing Better
Other resources on supplement trends:
Death of the pill? To bulk of consumers, ‘dietary supplement’ means powder or beverage
//www.newhope.com/sites/newhope360.com/files/Expo-West-2017-Supplements-Today-1.pdf" target="_blank" rel="noopener">Supplement Industry Market Overview 2017
What Are Probiotics?