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Privacy Policy

Last updated: December 9, 2020

Your privacy is very important to us. Our Privacy Policy reflects FitFormula Wellness’s commitment to respecting the privacy of the members and visitors to our website. We reserve the right to change this policy at any time, which we'll do through online posting or an email message sent directly to you.

This Privacy Policy describes how FitFormula Wellness (“FitFormula”, “we”, “us” or “our”) collects and uses the personal information you provide to us on our website: www.fitformulawellness.com (collectively the “Site”). It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.


We collect personal information from you to provide an efficient, meaningful and customized experience for you on our Site.

We may collect the following personal information from you:

  • Contact Information such as name, email address, mailing address and phone number
  • Billing Information such as credit card number and billing address
  • Unique Identifiers such as user name, account number and password
  • Preferences Information such as product wish lists, order history and marketing preferences

As is true of most websites, we automatically gather information about your computer such as your IP address, time and date of visit, browser type, referring/exit pages and operating system. We may log this information for system administration, order verification, internal marketing and system troubleshooting purposes.

We use this information to:

  • Fulfill your order and send an order confirmation
  • Respond to customer service requests, questions, or concerns
  • Administer your account
  • Recommend products you may be interested in purchasing
  • Send any requested product or service information
  • Send product updates or warranty information
  • Send an email newsletter or marketing communications
  • Send you a blog post
  • Improve our marketing efforts and our Site
  • Conduct research and analysis

To review and update your personal information to ensure it is accurate, contact us at: hello@fitformulawellness.com

SMS Terms & Conditions: Opt into SMS marketing and notifications occur by entering your phone number in the checkout page and initializing a purchase, subscribing via a subscription form, or texting a keyword. By opting into SMS marketing notifications, you agree to the following terms and conditions: You understand and agree that consent is not a condition for any purchase. You understand and agree that your phone number, name, and purchase information will be shared with our SMS marketing platform Consistent Cart, created by CartKit Inc, a company with an office at Atlanta, GA, USA. You understand and agree that data collected will be used for sending you notifications (such as abandoned cart reminders) and targeted marketing messages. Upon sending the SMS messages, your phone number will be passed to our SMS delivery partner to fulfill the delivery of the message. You understand and agree that if you wish to unsubscribe from receiving further SMS marketing messages and notifications reply with STOP to any message sent from us. You understand and agree that other methods of opting out, such as using alternative words will not be a reasonable means of opting out. You understand and agree that message and data rates may apply when receiving SMS messages.

Information Sharing

We will share your personal information with third parties only in the ways that are described in this privacy statement. We do not sell your personal information to third parties, and we do not authorize the collection of our members' or visitors' personally identifiable information by any third parties for the third parties' use.

We may provide your personal information to companies that provide services to help us with our business activities such as charging your order, shipping your order or offering customer service. These companies are authorized to use your personal information only as necessary to provide these services to us.

We may also disclose your personal information:

  • As required by law such as to comply with a subpoena or similar legal process;
  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a government request; or
  • To any other third party with your prior consent to do so.

We may share non-personal information (such as the number of daily visitors to a particular web page or the size of an order placed on a certain date) with third parties such as advertising partners. This information does not directly personally identify you or any user.

Third Party Websites

Our Site may contain links to third party websites. When you click on a link to any other website or location, you will leave our Site and go to another site, and another entity may collect personal data or anonymous data from you. Please note that we have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of your personal information after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. The links to third party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites.


You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or contacting us at hello@fitformulawellness.com.

You may change any of your personal information in your account by editing your profile within your account or by sending an e-mail to us at the e-mail address set forth above. You may request deletion of your personal information by us, and we will use commercially reasonable efforts to honor your request, but please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud or similar purposes.

Cookies And Other Tracking Technologies

Cookies are small text files of information stored by an internet browser on the hard drive of your computer. For example, we may use cookies to collect browsing data to keep track of your preferences and profile information and to collect general usage and volume statistical information. Our cookies do not collect personal or confidential information and are not spyware.

You may set your internet web browser to refuse cookies or to remove cookies from your hard drive.

Targeted Advertising

Targeted Advertising (also known as online behavioral advertising) uses information collected on an individual's web browsing behavior such as the pages they have visited or the searches they have made. Third parties collect this information by placing or accessing cookies in your browser when you visit this, or other, websites. If you would like to learn more about the third party advertisers that may be aware of the fact that you visit this website, and to understand your choices about having such advertisers' cookies turned off, please visit www.networkadvertising.org.


The security of your personal information is extremely important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

Our store is hosted on Shopify. Shopify provides us with the online platform that allows us to sell our products to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. Shopify stores your data on a secure sever behind a firewall.

When you complete a purchase on our Site, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more information about the WooCommerce platform and data collection and use practices, you may want to read the Terms of Service and Privacy Statement found on its website.

If you have any questions about security on our Site, you can contact us at hello@fitformulawellness.com

Notification Of Privacy Statement Changes

This Privacy Policy was last updated December 9, 2020. We may update this Privacy Policy to reflect changes to our information practices. FitFormula Wellness reserves the right to change the Privacy Policy at any time by posting a new or updated policy on this website. We encourage you to look at this Privacy Policy each time you visit the site and before you provide any personally identifiable information.

A Note To Users Outside Of The United States

FitFormula ships products outside of the United States. We do not transfer any personal information to another country which may have its own privacy regulations such as the General Data Protection Regulation which safeguards information transferred to or from the European Union or European Economic Area.

Collection Of Personally Identifying Information From Or About Children
In accordance with the Federal Trade Commission's Children Online Privacy Protection Rule ("COPPA"), FitFormula Wellness will never knowingly request, collect, use or disclose personally identifiable information form anyone under the age of 13 without requiring parental consent. If we learn that we have collected the personally identifying information of a user under the age of 13, we will take steps to delete the information as soon as possible.

Additionally, this site is not intended or designed to attract children under the age of 13. Any person who submits information on this website represents that he or she is 18 years of age or older. If you are under the age of 18, you may only use the Site under the supervision of a parent or legal guardian.

Contact Information

You can contact us about this Privacy Policy or any other questions you might have by emailing us at hello@fitformulawellness.com