Driving the Supplement Boom

What’s Driving the Supplement Boom? Younger Consumers Play a Role Too

Jay Bua Supplements Leave a Comment

More than 170 million Americans take supplements. While senior citizens do make up a lot of that group—as 74 percent of adults 55 and older take supplements—younger Americans are not far behind. About 70 percent of adults between 18 and 34 take dietary supplements, and the same percentage applies to adults between 35 and 54. Basically, most people in every …

supplement use

Trends in Supplement Use—And What’s Ahead in 2018

Jay Bua Health Trends Leave a Comment

Recent research suggests the majority of adults in the U.S. now take dietary supplements for a variety of reasons. From vitamins and minerals to weight loss pills, most people see a lot of value in supplement use. But why is that? And is this a good trend, or could there be some unintended consequences from so many adults taking supplements? …