Driving the Supplement Boom

What’s Driving the Supplement Boom? Younger Consumers Play a Role Too

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More than 170 million Americans take supplements. While senior citizens do make up a lot of that group—as 74 percent of adults 55 and older take supplements—younger Americans are not far behind. About 70 percent of adults between 18 and 34 take dietary supplements, and the same percentage applies to adults between 35 and 54. Basically, most people in every …

supplement boom

What’s Driving the Supplement Boom? Aging, Fitness, Smart Consumers

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Dietary supplements are so popular worldwide they’ve created a supplement boom in recent years. Some types of supplements are more popular than others lately, with vitamin D, omega-3 fatty acids, lycopene, and probiotics topping the list. Regardless of which supplements people are buying, there are a few explanations behind the recent explosion. Let’s talk about why people are buying more …